Have you found your passion?

I created my business at  19 while studying at University. We raised 5k to start us off, and 22 years later we have one of the most successful digital agencies in the country. This website is about empowering others to find their passion. Whether you work for someone or you run your own thing, we can help inspire you to be an even better version of yourself.

Hi I'm Alastair
Co-Founder Optix Solutions 

Hey, Thanks for checking us out. I've been at the forefront of the Digital Industry for the last twenty years, running one of the UK's leading Digital Agencies. I'm super passionate about the world of Digital and how it can help businesses and individuals perform at a higher level.

Having lectured at London Business School, Imperial College & Exeter University as well as conferences around the world I thought it time to package up some of that knowledge into services. Earlier in 2022, I was invited onto the Forbes Business Council. I contribute with articles on Entrepreneurship, Leadership & anything else that I've learnt from spending 20+ years in the digital industry.

We've developed two Masterclasses to help people with their Personal Brand & LinkedIn presence. I grew our own business from nothing to 20 people, largely due to the networks and reputation I built. In these two masterclasses, I've shared those secrets.

Alongside the Masterclasses we also offer bespoke LinkedIn audits, webinars/face to face sessions and one to one coaching. I look forward to meeting you soon.

OUR services

Having worked with individuals and corporates for the last twenty years, we've developed a range of services which suit all needs and all budgets. 

Our masterclasses

Taken by over 20,000 people across the globe, our LinkedIn & Personal Branding Masterclasses will teach you everything you need to know to stand out from the crowd.


We can audit your team's LinkedIn profiles giving them actionable tips and advice on how to improve and get more from the platform.

Professional Speaker
I've lectured all over Europe on the topics of Entrepreneurship, Personal Brand and LinkedIn. I will engage, energise and inspire your audience. In this new virtual world we have also been delivering webinars to companies all over the world. 

One-to-one coaching
We also work with clients who want a very tailored and bespoke service. This is the ultimate in guiding and supporting you through the creation and building of your personal brand.

Brought to you by:

Alastair Banks

The Ideas Guy

Over twenty years in the industry. Alastair heads up training and coaching

Lizz Banks

Brains of the Operation

Lizz looks after the running of the business on a day to day basis. Lizz also heads up and runs Theparentingdaily.co.uk - a free news site aimed at helping parents find the best advice online.

"Alastair played a key role in some Social Media and Business Development training for us. He is knowledgeable, engaging and has a really good grasp of what a professional services firm with our ambition needs. Importantly, he generated a great reaction from our first year trainees through to our most senior partners. We will be doing more with him."

Ian Smith
Chairman, Bishop Fleming LLP - A Top 100 Sunday Times Company to Work For

 "Alastair is a great speaker. He takes the time to understand his audience and comes up with compelling stories that bring the topics alive. He started doing talks with me in Exeter and now he’s speaking to my whole industry across Europe!"

Sean Fielding
Director of Innovation, Impact and Business at University of Exeter

 "Alastair opened our students’ eyes to the potential of social media to carry out market research on nascent entrepreneurial ventures. The on-line tools, tricks and trends he shared has had a huge impact on the way in which students are thinking about developing new ventures." 

Jeff Skinner
Executive Director, Institute of Innovation and Entrepreneurship at London Business School

 "Alastair has delivered great sessions on how to make the most out of LinkedIn providing excellent hints and tips. His style is friendly, professional and informative with a great use of references and experience." 

Paula C Rawlinson   Assoc CIPD - Learning & Development Manager, Arbuthnot Latham & Co. Private Bank

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